ag一天赢了100多万

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作者:玩ag一天赢了100多万 來源: 日期:2018-01-19 15:24:00 人氣: 標簽:

  一、活動策劃的思路

  huodongcehuadewudayaosu

ag一天赢了100多万  huodongcehuadezhuyishixiang

  cehuawenandejidagouchengyaosu

  二、活動策劃的流程

  huodongcehualiucheng

  huodongcehuadeliyou

  jiangliyouhechanpinyouxiaojieheqilai

  huodongxuanchuanyutuiguang

  三、獎項設置

  四、策劃實例

  cehuashilijifenxi

  cehuaxingshiji

  五、ag投注 策劃的思考和總結

  一、活動策劃的思路

  (yi)huodongcehuadewudayaosu

ag一天赢了100多万  1、xuqiu:hezuoshuangfangdexuqiu(huodongdemudehuoliyou)

ag一天赢了100多万  kaifazhongxuqiudesangecengci:yewuxuqiu、yonghuxuqiuhegongnengxuqiudeng。

ag一天赢了100多万  dingyixiangmumubiao:xiangmukejiaofudejieguo;zhidingxiangmukaifadezuizhongjiezhiriqi;jiaofujieguobixumanzudezhiliangbiaozhun;xiangmubunengchaoguodechengbenxianzhideng;

  dingyixiangmuqianti:xiangmushifouxuyaoqitarenyuan;xiangmushifouyousuoxudeziyuan;chengbenduixiangmuyouduozhongyao,shuiyouquanzengjiaxiangmuyusuan;xiangmudefengxianshifoukekongdeng。

ag一天赢了100多万  2、wenanzhichi:huodongcehuagao、xuanchuanwenan、duanxinwenandeng。

ag一天赢了100多万  3、sheji:dadaozuizhongzhanxianxiaoguo

ag一天赢了100多万  4、wuliao:(zhuyaoshixuanchuanwuliao)

ag一天赢了100多万  xianxia:①gezhongxuanchuanwuliao(pop、yilabao、dwxiaocezi、daoqi、xuanchuandandeng)、huodonghuichang、pptdeng;

  xianshang:①gezhongxuanchuantuiguangqudao、pingtaidexuanze;

  5、jiangpin:jiangpindeshezhiyaojinliangyuzhutuidechanpinxiangjiehe,kaolvzhenduideyonghuqun;yusuanyijihuodongxiaoguo。

  (er)huodongcehuadezhuyishixiang

  1、jianchasilu:

ag一天赢了100多万  ①monicongkehudejiaoduqusikaowenti,huanweisikao,kankanyoushenmequexian;

ag一天赢了100多万  ②tebiezhuyixijiefangmian,zhedianshinizuochudefanganyubierenyouqubiedezuizhongyaodefangmian;

  ③congbutongdejiaoduchufa,jinliangtigongduotaofangan。

  2、guanchuanshimodewujianshi

ag一天赢了100多万  what、why、for whom、how、how todo well

  3、yingjiyuan

  4、pingshijilei

ag一天赢了100多万  shouxiandeyidianshiduicehuaganxingqu:meitianzhishaosoujiyigehuodongcehuahuozheyingxiaocehuadeanli,fenxizongjie,houjibofa;liuyishenghuozhongdecehuadesilu、xiaolipin。

ag一天赢了100多万  (san)cehuawenandejutigouchengyaosu:

ag一天赢了100多万  1、huodongmude(huodongxuqiu/huodongsuqiu)

ag一天赢了100多万  2、huodongqianqizhunbei:huodongshijian、huodongdidian、huodongyaoqiudeng

  3、huodongguizejijiangpinshezhi;huodongyusuan

  4、huodongjutiliuchenganpai

  5、huodonghouqiweihu

  6、huodongzongjie

  二、活動策劃的流程

  · part 1:huodongcehuadeliyou/mude

  · part 2:ruhexiehuodongcehua

  · part 3:ruhejinxinghuodongcehua

  1、zhaodaohuodongcehuadeliyou:

  (1)liyouyi:shijian

ag一天赢了100多万  ①fadingjiejiari:ruwuyiguojilaodongjie——laodongzuiguangrong;guoqingjie——guoqingqitianledeng;

ag一天赢了100多万  ②jijiebianhua:ruhuanjidaqingcangdeng;

  ③gongsilishishangdejintian:rugongsiqizhouniandianqing,man99yuansong50yuan,dianchangdoufengle!

ag一天赢了100多万  ④suizhuhulianwangdexingqi,shuangshiyi、shuangshierzhileizichuangjieribeixuanranchengquanminkuanghuan,yekeyijiejian。

  *zongjie:yishijianweiliyouzuohuodong,bijiaorongyihuodekehuderenke。kehukenengzhendeyiweinishiqizhouniandianqing,danshisuizhuhulianwangdexingqi,ruguoshishixianzuoguotijiachuli,kenengfanerduigongsidepinpaibuli,yinciduiguizedeshezhijiuxiandeyouweizhongyao,huanyoujiushiwenandexiyinlihezichuanbo。zaizhezhongqingkuangxia,neirongyunyingshijishangbichanpinkenenggengxiyinren。

ag一天赢了100多万  (2)liyouer:shangpin/chanpinbenshen

  tuichuzuixinkuandeshangpin/chanpin,daxiangshichang:

  ruyouxigongsidekaifuyouhuihuodong、zhanchanghuodongdeng;gongsidekaiye、xinpinfabuhuideng。

ag一天赢了100多万  *zongjie:yichanpinbenshendexinxizuoweihuodong,yaoqiucehuarenyuanduichanpinbenshenyoushenkedelejie,bingqienenggouzhuazhuxiaofeizhezuiganxingqudedianquzuzhiheyindao。

ag一天赢了100多万  (3)liyousan:xingyeredian/xinwenredian

  eiabaodie、meilianchuzuixinhuiyi、feinongshujugongbudeng

ag一天赢了100多万  *zongjie:congzhegejiaoduqucehuahuodong,yaozhidaozuijinyounaxieredian(maidian)、touzizheweishenmeguanzhuzhexieredian,yijizhexiezhedianwokeyizenmeliyong。

  (4)zibao

ag一天赢了100多万  zhezhongcehuayoudianfengxian:

  ①ruguoshibiaotidang,huirangkehuchanshengfangandexinli;

  ②ruguozhendejielugongsideduanchu,kenengjieguofanergeipinpaidailaisunshi。

ag一天赢了100多万  *zongjie:yibanzhezhongqingkuang,keyiyongyixiepubiancunzaidequedianrushou,ranhoushuominggongsizaizhefangmianyizhizainulidengzhileidecelve。danshizongdelaishuoyouhendafengxian,yaojileianli,bingqieyouzugoudejingyanhebawo,zaiqushiyong。(ganjuecehuayuelaiyuehaowanle:)

ag一天赢了100多万  2、jiangliyouhehuodongguizeyouxiaojieheqilai:

  (1)huodongshejiyuliyouwufengduijie:

ag一天赢了100多万  julishuoming:ruguonishimougedianshangwangzhandeyunyingrenyuan,yaocehuamougeshangpindehuodong,xiwangrangkehugandaohuodeleshihui,danshiniyoumeiyougaoangdeyunyongfeiyong,neimekeyizenmezuoni?(jutidehuodongcehuadejigeyaosu)

ag一天赢了100多万  ①huodongzhutixiyinren;

  ②renzhenpipeihuodongzhutiyuliyou;

  ③zixishedinghuodongfangshiyuguize;

  ④ranghuodonggeirendutedeganshou(huanweisikao,zhuazhukehuxinli)

  (2)huodongguizedesheding

  jizhuliangjuhua:liuchengjiandanshaosikao,wenanqingxiwuqiyi

ag一天赢了100多万  (3)jutideguizedesheding:

  tazaihendachengdushangjuedingleyonghuguanzhudeliyidianshifouzugoudaoxiyinyonghulaicanjiahuodong。zhuyijidian:

ag一天赢了100多万  ①pujiangbuyidingbichoujiangfangshihao,danshiruguochoujiangdeguizehefenjipulvshejibuhao,huanburujiandancubaodepujiang;

  ②huodongguizeyuefuza,yonghutaopaodexintaijiuyueda。danshiruguocaiyongyouxihuadeshejiguize,fenbuzougeiyujiangli,neimeyonghujiuhuihentinghuadegenzhunidejiezoulai。

ag一天赢了100多万  3、guizeshedinghaole,huanxuyaoxuanchuantuiguangdepeihe,cainengdadaozuizhongdehaoxiaoguo。

  三、活動獎項設置

  (yi)songshiwujiangpin

  jiangpinyaojinliangyuchanpinxiangguan,liruzuozhubaojinrongdechanpinhuodong,songkehudejiangpinjiukeyishijinyinshoushi、zhubaoshoushideng。zheyangbujinkeyixuanchuanpinpai,tongshiyekeyijieshengchengben。

  (er)***jiangpin

  guaguale、fulicaipiaodeng

  (san)huangou

ag一天赢了100多万  (si)songweixinhongbao,shezhihongbaomiling

  milingdeshezhixuyaohaohaoxiangyixia,keyichuanbopinpaijiazhi、dianhuahaomazhileide,jiashenyinxiang。

  (wu)jifensongjiangpin

ag一天赢了100多万  *sikao:shenmeyangdejiangpinnenggoudadaokehu?

ag一天赢了100多万  kehuzhenzhengxuyaodejiangpin;nengrangkehugandaoguanhuaidejiangpin。liru38funvjieneitian,youdesongmeiguihua,youdesongchufangyongpin,erzuizhonghuoshengdeshisonghongtangdeng,zhejiushikehuluoji。

  四、活動策劃案例(分析)

ag一天赢了100多万  (yi)cehuashilijifenxi

  1、zhongtourongtuiguangzhucehuodongcehua

ag一天赢了100多万  (1)huodongzhuti:zhongtouronghannilaiwuyuelingqianla!

  (2)huodongmude:xiyinzhuceyonghu

ag一天赢了100多万  (3)huodongshijian:14:00-17:00(jutideshijianxuyaogenjujumindexiaofeixiguanzuodiaozheng,shijianjinlianganpaizaijuminhuoyueduheliuliangdadeshihouduan,zheyikuaixuyaodiaochahexiangxishedingyixia)

  (4)huodongguize:

  ①puhuijiang:tongguosaoma,dengludaoweixinpingtaizhuce,zhucebangdingyinxingkahou,keyihuode5yuanxianjindaruyinxingka;

  ②jingxijiang:choudajiang,shezhiyidengjiang、erdengjiang、sandengjiang,fenpuguizexuyaoxiangxishezhi。

  (5)danchanghuodongshezhi:

  ①kaichangjiemu:gewubiaoyan(jutizixunwuyueguangchang)、zhuchirenkaichangbai(jieshaobencihuodongzhutiyijipingtaijieshaodeng)

  ②zhuchirenchuanchang:jieshaopingtaidejinrongchanpin,tongshitongguoyoujiangwendahudong;

ag一天赢了100多万  ③choujiang:xihuakaolv,yingjiyuan,kaolvchoujianghaomabuzaixianchangdengtufaqingkuangdeng;

  ④jieshu

  *huodongbeijingbankeyizaihuodongkaishi15fenzhongjiukaishibofang,luzhideshipin。

  (6)huodongyusuan:changdifei、zhuchiren、dituiguanggaoweideng。

  (7)yuzhubanfanghetongqiandinghou,xiangguanshixiangdexihuahepaiqizhixing。

  (8)zhixingwuliaozhunbei:

  xuanchuanwuliao(yilabao、daoqi、dmzazhi、xuanchuandanye、duanxinwenan、changdidianziping、shangpuwaituitupian、beijingbandeng)、anpaigongzifaxuanchuandanye(shifouxuyaopeixun、yusuan、jirendeng)deng。

  (9)meitixuanchuandeng

  huodongfenxizongjie:

  shuyuxianxiahuodong,guanjianshixijiefangmian,xuyaotiqianmoniduoci,jinliangrangzhenggeliuchengshunchang。qishimeiyoushenmede,xuanchuancailiaozhileideedouhenjiandan,huodongdezhucejiushizhuce+pinpaixuanchuande。huodongguizedeshedingyemeiyoutebiexiyinrendeedifang,pujianghechoudajiangdoubaohanzailimianle。

  2、chpinpaigonggongcehua

  huodongbeijingjieshao:

  chjinhoujiangyi“zhongguodiyixiang’fangdichanxiaofeizhequanyizhichijijin‘changyizhe”deshenfenchuxianzaigedameiti、guanggao,yijixinkaifadexiangmubeishushang;“chengxin”wenhuajianchengweichdepinpaiwenhuaneihanhepinpaifuhaodeng,xiezhuqigengguangdadekequnjilei,yijigengguangkuodeshichangtuozhanxuyao。

ag一天赢了100多万  (1)huodongzhuti:“ch·juzhugaishanshenghuo“gongyiyinlexunyan

  (2)huodongmude:

ag一天赢了100多万  ①jiaqiangchdekoubeichuanbo,wajuegengduoqianzaikehu,peihemeitigongguancujinheladongxiaoshou;

  ②weihuhewendingyiyoukehu,jiashenyuyezhudeqingganjiaoliu;

  ③weichdepinpaixingxiangjiafen,tishengchdeneihanheguishugan;

ag一天赢了100多万  ④tongshiyetigaochdeshehuixingxiang,xingchenglianxudechuanboxiaoying。

  (3)dongshijian:2014nian8yue-10yue

  (4)dongdidian:zhenduichengqu、xuanwuqu、fengtaiqu、haidianqudemubiaoshequn,jinrudaxingshequ;

  (5)huodongxingshi:

ag一天赢了100多万  ①zaisuoxuanxiaoqukaizhanyinlehuixunyan,tixiansanqi“jianzhugaishanshenghuo”dezhuti;

ag一天赢了100多万  ②xianchangpaifaziliao,tichang”shengjizhiye;

ag一天赢了100多万  ③yaoqingxiangguanmeitijinxinggenzongbaodao。

  (6)huodongliucheng:

  qianqizhunbeijieduan:

  ①chenglichledui,huozheyaoqingyezhuzudui,youchbofujingfei;

ag一天赢了100多万  ②yumubiaoxiaoqudejuweihuilianxi,yixuanchuanzhuxuanlv,fengfujuminshenghuoweisuqiu,shangdingchangdi、shijiandengwenti;

  ③gezhongxuanchuanwenandezhunbei。

  huodongkaishijieduan:

  ①xuanzemeizhouliu、ri18:00-20:00jinxingxianchangbiaoyan;

  ②yanchanghuiyiyan、chang、wuxiangjiehe,biaoxianhuiyanzhuti

  ③xianchanganpaigongzihuozheshoulouyuan,paifazhizuojingmeidexuanchuancailiao;

  ④yuyouyixiangdekehugoutong,suoqutongxundizhihelianxifangshi。

  huodongshouweijieduan:

  ①tiqianlianxishequbaoan,weihutuichangzhixu;

    ②huodonghouwuliaodehuishoudeng。

  ③huodongzongjie

  huodongfenxizongjie

  (er)huodongcehuadexingshiji

  1、“yintaiguimiquan“

  yintaijituancengtuichushejiaowangluo“yintaiguimiquan”,3renyishangdeyintaiviphuiyuanzuqunnengxiangshougengduojifenyuhuodongyouhui,fenxianggouwukuaile。

ag一天赢了100多万  2、jinlucaixingde“shaoqianzhanlve”

  jinlucaixingzhijienachuhaojixiangpinguofangdaojinbohuishangranhougaohu:touzi1wanyuanjiusong1xiangpinguo,touzibaiwansongyiliangtelasi,jieguo3tianhuodongxialai,chenggongwancheng1yiyuandemuzijihua。

ag一天赢了100多万  3、zhaohubujigouhezuo

ag一天赢了100多万  youliwangjiajiexiaodaigongsi——bap2pbianchengshequlidepuhuijinrong。hexiaodaigongsihezuojiushikaolvdaoxianshangwufawanchengduijiekuanrendexinyongdiaocha,pingtaijiezhuxianyouxiaodaigongsideziyuan,youqifuzefazhanxianxiajiekuanren,bingqiefuzeduikehudexinyongkaocha、shenhe、daihouguanli、cuishoudenggongzuo,bingtigongbenxidanbao。

ag一天赢了100多万  beijingyijiaxingchenglidep2pgongsi:qianshoufangchanzhongjiekaizhanyewu

ag一天赢了100多万  caozuomoshi:fangchanzhongjiejiangxuyaoduanqijiekuandekehujieshaodaop2ppingtaishanglai,pingtaitongguoduikehudezizhishenhe,zaijuedingshifoudaikuangeikehu。zhezhongfangshiyifangmianjiangfangchanzhongjiedekehudaoliudaop2ppingtaishanglai,lingyifangmian:zaifengkongshang,fangdichangongsixiangdangyuyijingzuolejiandandefengkong,yinweitamenduikehushifoushiweiyizhufang、yuegongduoshaodoubijiaoqingchu。zhezhonghezuoguanxi,zhenzhengkeyidadaohuligongying!

  4、tongchengjiedaio2omoshi

  yilongdai——zaihunanshengyubaoting、bianlidianhezuo

  5、choujiang

  (1)xingyundazhuanpan

  (2)jiqisonghaoli

ag一天赢了100多万  liru:yintianxiazuodeyicihuodong,zaih5yemianzhongjiqi10gejinhoujikecanyuchoujiangdeng。

  6、miaoshahuodong

  ①1yuanxianshigou

  ②0yuanmiaoshahuodong

  ③5zhemiaosha

  7、zhutihuodong

  leisiyuqingdaopijiujie、shuangshiyi、shuangshierdeng;

ag一天赢了100多万  xunzhaozuimeilideqianchengzhe;xunzhaozuimeibaobaozhileidedeng。

  8、huangou

  9、paiming

  zuijiarenqiwang

  huangjinwang

  baiyinwang

  (paimingzhihou,keyishezhixiangguandejianglihetequan)

  10、hongbaomiling

ag一天赢了100多万  songweixinhongbao(keshezhichengsuijixianede),mudeshihuoquyonghudeweixinhaohexuanchuanpinpaideng。

  11、huiyuansongjifen(songjifendebili;jifenduihuandejiangpin)

ag一天赢了100多万  ①xingshi:yonghusongjifenduoshao,ranhoujihuorujinjifenduoshao;zhouleijijiaoyishoushujifenduoshao;yueleijijiaoyishoushujifenduoshaozhileide。

ag一天赢了100多万  ②jifendehaochu:yonglaiduihuanjiangpinhuozhezhiboshilaoshidevipfuwu。

  ③jifenzhixuyaokaolvdewenti:

ag一天赢了100多万  ①qiyeshifouyoujifenzhi,shifoukeyikaifa;duiyuhuiyuandejifenxiaohaoxingweiyoumeiyouxiangyingguize;jifengeiyuhuiyuanliyifankuideshuoming。

  ②jifenzhinenggougeiqiyedailaiduoshaozhongshixiaofeikehu;

  ③yusuanyujifendeduihuanfangshi(shikefuhuanshixitongzidonghuanshixianxiaduihuan)

  ④jifenguize

  12、mianfeitiyan

  liru:touzicelveleide,zhuceyihoukexiangshouzhiboshilaoshimianduimianzhuanyejianyiyizhouzhileide。(zhuyi:shiqiangdiaohuodongqijiannei,qiebuyuqitahuodongjinxingdiejia)

  13、zhenduizhiboshidehuodongcelve:

  (1)zhiboshidengluchaoguo100gexiaoshijiangli:mudeshiliuzhukehu,keyilaiyigechenghao,shouzhudai”biaohong“

  (2)shoucirujinsongxianjinquan,keyizhijieyongyujiaoyi

  (3)chongzhifandian:rujinduoshao,fandianduoshao,dangranweileweihugongsidelirun,huishezhiyigezuigaodaefandianbili。fandianzhinengyongyujiaoyi,wufaquchuzhileide。

  (4)jinjihuodong:leisiyucanjiaxiayigegengxiyinrendehuodong,xuyaozaishangyigehuodongmanzuyaoqiudeqiantixia,caikeyicanjia,diaozuweikou。

  14、fenxiangjiangli

  15、kaiqimonizhanghu——zhenduizhuceyonghude

  16、fandiancha

  五、ag投注 活動策劃的思考和總結

  (yi)qihuawenandexiezuoshicaozongjie

  1、huanweisikao:yonghusiweihelaobansiwei,wenanyaofuhegongsiyaoqiuheshichangguilv;

ag一天赢了100多万  2、cehuashicao:xizhi,fanfujiancha;yonghutiyan;congbutongjiaoduchufa,jinliangtigongershoufangan;yingjiyuan;cehuayaoyouluojixing;

ag一天赢了100多万  3、shuxizijidechanpin:jieheyiqianhuodongcehuadewengao,xiancongmofangkaishi。

  4、zhenshi:wenandecehuadejichuhuanshizhenshi,zhiyoujianlizaizhenshijichuzhishangdecehua,caihuiyousilu。

ag一天赢了100多万  5、huisu:conganlituidaodaoxuqiu,duoshoujianli,ranhouconghouwangqiantui,fenxichutadexuqiushishenme;genjuxuqiutashitongguozenyangdehuodongguizelaishixiande。jileizongjie,houjibofa。

  (er)huodongcehuadexiangfa—find new ideas

ag一天赢了100多万  1、huodongcehuademude(suqiu/xuqiu):zheyidianguanchuanhuodongcehuadeshimo,congyikaishijiuyaojizaixinshang。cehuadeneirongwulunduomexinying,zhutibunengpianyi,gezhonghuodongxingshidoushiweileshixianhuodongmudeerfuwu。

ag一天赢了100多万  2、huanweisikao——huodongcehuakeyixiangdaodekehuxinli

  (1)***xinli

ag一天赢了100多万  keyishezhidachoujiang、tongbuchoujiangzhileidexingshi。

  (2)xuanyaoxinli

ag一天赢了100多万  keyiyongpaimingzhi、jifenzhideng

  3、huodongcehuaruhexiyinren:

  ①huodongyouqu

ag一天赢了100多万  ②huodongyouliyidian(jiangpin)

  ③huodongcongkehujiaoduchufa,xiangkehuzhisuoxiang。

  4、jingzhundingwei——bawohuodongduixiang

ag一天赢了100多万  5、huodongfenxiang——kuodachuanbofanwei,jiangdihuodongyusuan

ag一天赢了100多万  zuohuodong,chulenenggougeiyonghudailaijiangpindengshiwuhaochuzhiwai,huanyaoyouchuanbojiazhi,zengchangjianshidengfangmiandeneirong。lirushijianyingxiao、koubeiyingxiao、xinqidiandeng,neirongyunyingcaishihuodongqubieyujingzhengduishoudeguanjian!

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