ag一天赢了100多万

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中式快餐連鎖品牌策劃方案

作者:玩ag一天赢了100多万 來源: 日期:2018-01-19 15:07:00 人氣: 標簽:

  一、餐飲連鎖品牌的戰略規劃

ag一天赢了100多万  (yi) zhongshikuaicandeshichangqianjing

ag一天赢了100多万  suizhuwomenburu21shiji,xinshijijiangshiyizhishijingjiweitezheng,zhongguoyeburushichangjingjidechengshujieduan。suizhurenmenshenghuoshuipingdebuduantigao,cong“wenbaoxing”xiang“xiaokangxing”dezhuanbian,canyinfuwuxiaofeiyejiangbuduanzengqiang,kuaicanyefazhandeshehuihuanjinghezishentiaojiangengjiachengshu,womenbixuzhuazhuxinshijigeiwomendailaidexinjiyu,quanmiantuijinzhongguokuaicanxiangshehuihua、guojihua、duoyanghuahechanyehuafangxiangwenjianfazhan。

  2005nianquanguocanyinxiaoshouzongedadao8886yiyuan,biquniantongbizengchang17.7%,zhanshehuishangpinlingshouzongede13.2%,qizhongguangdong、shandong、jiangsu、sichuan、zhejiang、henan、liaoning、hubei、hebei、shanghaidengshengshiweijuquanguocanyinyexiaoshoupaimingqianshiming;shanghai、guangzhou、beijing、chengdou、xian、shenzhen、zhongqing、tianjin、wuhan、shenyangdengchengshiweijuquanguochengshicanyinyexiaoshoupaixingqianshiming,yishangquyudecanyincongyerenyuan,chongfenfahuihewajuezhonghuajiqianniandeyinshiwenhuahepengrenjifa,badacaixi,shidafengwei,zhongcan、xican、kuaican、huoguodengcanyinleixing,gelingfengsao,meishi、yingyang、jiankang、shishang,chenglecanyinqiyechangdaodeyinshixingainian。

ag一天赢了100多万   youyukuarucanyinyedemenjianjiaodi,xingyeneidabufenshigetihu、siyingyezhu,choubeiqianqi,pinqingyixieqiantinghuohouchuguanlirenyuan,zaijingyingpinzhong、zhuangxiufenggedengfangmian,zoushichanghua、dazhonghua,meiyouzhuanyedeshichangdingwei、shangquandiaocha,yingyeyuce、touziyuhuibaobili;jiashangkaiyehouqidepeixuntixi、xinpinyanfa、guanlitixidecucao,guoduodeyilai“jingyanhuaguanli”,duixingyedongtaihekexueguanlimobuguanxin,meiyouyanjindeguanlipingtaiheyouxiudeguanlituandui,jieguoyejiudaozhi“yourenhuanxi、yourenchou”dejumian。

ag一天赢了100多万  “xijiejuedingchengbai”,suizhucanyinyejingzhengriqujilie,shichangdejingzhengzhixuheyouxiguizeyezaifashengbiange,congmaidanglao、kendeji、dekeshidengxishikuaicanzaineidimanyanhou,yequdong、chengjiulerulihuakuaican、jiawang、miandianwang、zhengongfu、wumingzi、lanyubai、dajialedengzhongshikuaicanpinpai。chuantongdecanyinlaodian,mianlinzhuanxinghechuangxin;xinxingdecanyinqiye,mianduipinpaisuzao、guifanyulianghua,yichoumozhan;weilaicanyinshichang,jianghuichuxianruorouqiangshi、pinpaijingzhengdefenwei,qiangzhegengqiang,ruozhegengruo,zhongjianceng(meiyoutese、meiyoutixi、meiyouguanlipingtai)decanyinqiyebujubeijingzhengli,jiashangguojiaxingyexiehui、shipinweisheng、yuangongxinchoufulidengfajinfaguidewanshan,puzu、rengong、yuancailiao、ranqidengwujiadeshangzhang,canyinqiyedejingyingyalihuigengda,canyinqiyejianghuimianlin“bolijingying”huo“weilijingying”deshichangjumian。

  未來餐飲市場會體現以下幾個特征:

  一、家庭消費比例繼續攀升,經濟型消費群體占主導

ag一天赢了100多万  suizhurenminshenghuoshuipingdetigao,jingjishourudezengchang,jiashangjiaotong、kejidefazhanjinbu,jiatingxiaofei、getixiaofeiquntihuizhanjuzhuyaoqunti,zheleixingdegukequnti,feichangjingji、wushi,“wumeijialian、jingjishihui、wuyouchaozhi”,jianghuishitamendeyinshixuanzedaoxiang。

  二、個性化服務日趨明顯,品牌優勢提升競爭力

  gexinghuafuwushitishengcanyinfujiazhi、pinpaimeiyududezuijiatujing,“xianggukezhisuoxiang,jigukezhisuoji”,“gukeshiwomendeyishifumu”,shicongshicanyinyedemeiyigebixurenzhensikao、jianchibuxiedegongzuomubiao。lejiegukedeyinshixuqiu、genjugukedeyinshixuqiu,tigonggexinghuadecanyinfuwu,henzhuaweisheng、chupin、fuwu,ranggukezaixiangshoujiankangmeishi、wenxindejiucanhuanjing、qinqingshifuwudengjichushang,ganshoudaowomendeqiyewenhuaheyinshiwenhua,tongguopinpaicehua、yingxiaocehuadengzuzhihuodong,suoduanyugukezhijiandejuli,shiguketongguo“koupi”laichuanboqiyedepinpaizhimingdu。

  三、菜品交融快速發展,地方菜系和特色風味紛紛崛起

  suizhuguoneijiaotongye、lvyouyedekuaisufazhan,quyuxingdecaipinfenggeyifashenggaibian,zaicaipinshezhihexinpinyanfashi,yitupoleyuanliaodequyuxingdezhiyue,beicainanyong,nantebeicai,henduodecaipinzaipengzhishi,weixingheteseyaofuhegengduodegukequntidexihao,gedacaixi、tesefengwei、zhongxicandepengrenjishuheyinshiwenhua,yiwanquanronghezaiyiqi,tebieshicanyinliansuoqiye,zhongyangchufang、peisongzhongxin,caipindelianghuahebiaozhun,jianhuacaipinpengrenjishu,suoduandianmianchupinsudu,yichengweicanyinliansuoqiyedeyingyunjichu。

  四、連鎖經營占主導群體,企業多元化經營

ag一天赢了100多万  suizhushichangjingzhengdejilie,canyinshichangyizaizouxiang“weilishidai”,goujianliansuotixi,shijiangdijingyingchengben,tishengpinpaideshashoujian,“silian、ersuo、shitongyi”shicanyinliansuodejibentexing,ruhebapinpai、zhiliang、fuwu、chuangxinlianchengyixian?ruhejiangqiyebiaoshi、jingyinglinian、guanlimoshi、dianmianzhuanghuang、yuangongfuzhuang、jishupeifang、xinpinkaifayutuiguang、yingxiaoguanggaoxuanchuan、canjuyongju、caozuoguifanyufuwubiaozhundengjinxingguifantongyidezhenghe?silian、ersuo、shitongyishigoujianliansuotixidejingweixian;tongshi,yuelaiyueduodeliansuoqiye,caiyongduoyuanhuajingyingdemoshi,yigeguanlizongbu,keyicehua、guanlixiashudejigecanyinpinpai,zheyang,youliyulirundezuidahuaheduoyuanhua,yekeyimanzubutonggukedeyinshixihao,congerjinyibutishengpinpaidezhimingdu,yekeyiquanmiantishengguanlidejixiaohejingyingyeji,bimiandanyipinpaizaishoudaojingzhengduishoudeexingjingzhengshi,suozaoshoudekunjinghebeidong。

  (二) “中式快餐”負績效的原因分析

  (01)dianpushangquandejiegoubiandong: keguanshichangyinsu

  (02)dianpushangquandejingzhengjilie: keguanshichangyinsu

ag一天赢了100多万  (03)shichangdingweibuqingxi、diantaiyushangquanbufu:xuanzhibudang,zhuguanyinsu

ag一天赢了100多万  (04)dianpumeiyoutuozhankongjian、diliweizhicha: xuanzhibudang、zhuguanyinsu

ag一天赢了100多万  (05)dianpujiucanhuanjingcha: zhuangxiushejifengge、zhuguanyinsu

ag一天赢了100多万  (06)dianpuzujinpansheng、jingzhenglijianruo:shichangyucehefengxianpinggu、zhuguanyinsu

  (07)chanpinbuqiang、bujing、bujue:choubeiqicehuatixi、zhuguanyinsu

  (08)chanpinpeisongyoupinzhi、jiage、fuwudengfangmianwenti:houqiguanlitixi、zhuguanyinsu

  (09)xinpinyanfayutuiguangqueshaotixiyunzuo:houqiguanlitixi、zhuguanyinsu

  (10)fuwupingyong、shilaogukeliushi:rencaichubei、peixuntixi、zhuguanyinsu

ag一天赢了100多万  (11)dianchangzhiyehuachengdudi,bunengjishijiejueyingyunwenti:rencaichubei、peixuntixi、zhuguanyinsu

  (12)guoduxuanchuanchengnuo、bunengduixian,biaolibuyi: jingyinglinianheyingxiaoqihua、zhuguanyinsu

  (13)zongbugaocengzhishangtanbing,quefaxianchanggaishandexingdongli:guanlijixiao、zhuguanyinsu

  (14)yingyundudaonenglibuqiang,bunengjishijiejueyingyunwenti:guanlijixiao、zhuguanyinsu

  (15)zhiyexunlianmeiyouchangqixunlianjihuahetijixunliantixi:peixuntixi、rencaichubei、zhuguanyinsu

ag一天赢了100多万  (16)caiwuxinxihuabugao,meiyouduiyingyeshujujinxingfenxi:guanlitixi、zhuguanyinsu

ag一天赢了100多万  (17)shebeiweihubaoyangbujishi,shishebeidaiwentiyunxing:guanlijixiao、zhuguanyinsu

  (18)zongbuyingyefangzhenhezhengcebunengjishiguanchedaogefendian:jueceli、guancheli、zhixinglizhuguanyinsu

  (三) 餐飲連鎖品牌策劃步驟

  1、 pinpaimengyaqi

ag一天赢了100多万  yetouziren(qunti)zailejiecanyinshichangdefazhanxianzhuangshi,yaozhengquepingguzishendezijinshili,zuohaotouziyusuanhefengxianpinggu,hesuantouzihuibaozhouqi,mingqueqiyexingzhi(siying、gufenzhideng)、touzibilidengqianqipinpaimengyadegousi,duitouzicanyinyetaizuochukexue、yanjindetouzijihua,yibimian“jigongjinli”、“haogaowuyuan”dengduanqijingjixingwei,mingquegudongyuguanlizhedequan、ze、li,gouhuachuqiyedezhongchangqifazhanjihuadezhanlveguihua。

  2、 pinpaiqihuaqi

ag一天赢了100多万  qiyepinqing“canyinzhiyejingliren”hou,zujianchoubeiqideqihuatuandui,duiqiyejingyingxingzhi、zuzhijiagou、shichangdingwei、cistixidenggangyaojinxingquanmianqihua,jianliqihuarichengbiaohejihuaanpai,weiraoqiyezuzhixingtai、shangquandiaocha、shichangdingwei、jingyingmoshi、bi(linianshibie)、mi(xingweishibie)、vi(xingxiangshibie)dengfangmianjinxingxizhi、kexuedemoulve,shelijingzhengduishouhemoniduixiang,zhiyizhibi,fangnengbaizhanbaisheng,xiquyouxiucanyinqiyedeguanlijingyanhexinde,jianlizijidetesepinpaihejingyinglinian(weisheng、kuaijie、meiwei、yingyang)

  3、 pinpaiguifanqi---tixijianshejieduan

  zaichubujianliquanmianqihuajihuahou,choubeituanduiyaoduiqihuafanganjinxingluoshi,youbuzoudixinazonghexingguanlizhuancai,duicaipinyanfa、shebeiyongju、zhuangxiushejidenggongzuojinxinggongyingshangzhenxuanheqiatan,choubeituanduihuanyaoduiyingyuntixidexiliezhiduhuawenbenjinxingbianzhu,mingquefendianzuzhijiagou、gangweizhize、zuoyeliucheng、biaogejilu,jianliweisheng、fuwu、chupindengxiliegongzuobiaozhun,jianlirenyuanzhaomu、xinchou、fuli、jixiao、peixun、yingxiao、shebeiweihuhebaoyang、zhibanguanlidengguifanxingwenjian,yinjinxinxihuaguanlixitong(hrruanjian、poscanyinruanjian、caiwuruanjiandeng),yishujuweiyituo,duirenlichengben、yingyeshuju、jingyingchengbenjinxingkexuedifenxi,yibianrihoujinxingyingyegaishanheyejitisheng;tongshi,chongfenjiejianchengshuqiyedeshangquandiaochafangan,jinxingdianmianxuanzhigongzuo;

  4、 pinpaifazhanqi

  zaidianmianxuanzhihetixijiansheriquwanshanshi,qiyeyaoguihuarencaixijinhechubeizhanlve,genjujingyingmoshi,zhaopinhexuanbagongzuotuandui,jinxinggangqian、kaiyeqiandexitongpeixun,shigegangweiyuangongnengshuxizhangwogangweijinengheyewuzhishi,shulizhengquedefuwuxintai,congweisheng(gerenweisheng、shipinweisheng、huanjingweisheng)zhushou,jianliweishengyishihepinzhiyishi;zaisuodingxindiankaiyejihuashi,qianqizuohaotouziyusuan、yingyeyusuanhegangweibianzhi,bingyouzhenduixingzuochukaiyeqianhouqideyingxiaoqihuafangan,zuohaokaiyeqian、houdeyingxiaoxuanchuanhepinpaituozhan。zaijianliyangbandianheshifandianshi,duixianyouguanlizhiduheyingyuntixi,buduanjinxingxiudinghekuochong,yibiannenggenghaodizhidaohebangzhuxiashufendiandejingyingguanlihuodong。

  5、 pinpaiwanshanqi

  zhiduhuatixishicanyinliansuodejingxian,renxinghuashicanyinliansuodeweixian,jilijizhishijifayuangongjijixingdeyijiliangyao,duolaoduode,nengzheshang,pingzherang,yongzhexia,shitixianyigecanyinqiyenengfoujingyingchijiudeqianti,jianlijixiaokaohehejilijizhi,rangyuangongheguanlicengcanyuminzhuhuaguanli,shiqiyetishengxiangxinlidejichu,“zhiyoumanyideyuangong,caiyoumanyideguke”,zhejuhuagaosuwomen,zhiyourangyuangongmanyi,manyibutongyuangongdeshenghuoxuqiu(yishizhuxing、anquanbaozhang、fazhankongjian、shiyexinhechengjiugan),tongguoqiyeneibuxuanbahejingpinhuodong、qiyeneixundenghuodong,tishengyuangongdezonghesuzhi,weiqiye、shehuipeiyangyoucaizhicai,cainengshixianqiyedejingjixiaoyiheshehuijiazhi。

  (四) 中式快餐業發展中存在的瓶徑

  1)jingyingjiegoubuheli,dazhonghuashichangrengxukaituo

  2)jingyingfangshichenjiu,teseyuchuangxinbuzu

  3)kejihanliangbugao,xiandaihuashuipingdi

ag一天赢了100多万  4)shichangzhixuyoudaiguifan,xingyeguanliboruo

  5)guimoxunsukuodahejizhongguanlizhijiandemaodun

  6)gongyehua、biaozhunhuaheshougonggongyihuazhijiandemaodun

  7)chanpinzuhedezhuanyihuaheduowuhuazhijiandemaodun

  8)jishuchuanshouhejishubaomizhijiandemaodun

  9)pinpaineibutuozhanhepinpaiwaibuxuanchuandemaodun

  10)liansuoyewutuozhanhezhuanyerencaikuifazhijiandemaodun

  快餐連鎖企業發展中存在的誤區

ag一天赢了100多万  fansiyi:texujingyingdengyumaipaizimaijishumaichanpin

  fansier:pinpaisucheng,jiyutuiguang,jigongjinli

  fansisan:kuayuelishi,kuayuejieduan,kuayueguocheng

  fansisi:meiyoupingtai,meiyoutixi,meiyoumoshi

  fansiwu:texujingyingdeduanqihechaoduanqixingwei

  fansiliu:yitouniushenshangbaxiaruoganzhangpi

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