ag一天赢了100多万

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《點擊中國策劃——城市策略》(五)

  內容簡介

  《dianjizhongguocehua5:chengshigonglve》debianzuanfangshishi:anchengshideliudaxuqiu、liudazhanlve、liudayuansu、liudacelvedebankuai,meibufendouyoulilun,youanli,youdianping,youduibi,liqiuzhidaoshishenmedetongshi,youlingwudaoweishenme,youcongerganshoudaozuoshenme,zenmezuo,《dianjizhongguocehua5:chengshigonglve》yinggaishichengshiyunyingzhe:shengshichang、shixianchang、xiangzhenchang、jicunchangjingyingchengshidejiaokeshu。

  編輯推薦

  《dianjizhongguocehua5:chengshigonglve》gongfenweiqizhang,fenbieshi:di1zhang chengshixingxiang;di2zhang chengshigongye;di3zhang chengshidichan;di4zhang chengshinongye;di5zhang chengshilvyou;di6zhang chengshifuwu;di7zhang zhongguochengshiyunyingxumu——shoujiechengshiyunyingshangdahui。

  lianheguochengshiguanlizuijiafanlizhidaoweiyuanhuichangwei、quanqiuchengshifazhanzuzhizhuxijiangmingjunxiangquanqiutuijiandejingyingchengshijiaokeshu。

  作者簡介

  sundelu,zhongguocehuashidashouxipingwei、zhumingcehuaren、quanqiuchengshifazhanzuzhishouxizhanlveguan,zhumingzhenghezhuanjia,lantugongzuoshizhuren。1989nianqizaiguowuyuanfazhanyanjiuzhongxinmouxiashubumencongshiguojizhanlveyanjiu。zhongguojingyingchengshituanduizhixingzhuxi,zhongguolantuzhiyeyanjiuyuanzhixingyuanchang,taipingyangdiquhezuoweiyuanhuilantuzhanlveyanjiuzhongxinmishuchang。cengrenrenminribaohaiwaibancehuabangongshizhuren。xianhoucongshijizhe、zuojia、falvdengzhiyehuodong。danrenduosuodaxuekezuojiaoshou、binglirendier、san、sijiezhongguocehuadahuimishuchang。chengshiyunyingshangdahuimishuchangdeng。

  目錄

  huobabingbuzhishizhaomingde……—jiedu《chengshicelve》

  jiagouchengshidierqipaoxian

  第1章 城市形象

  lilun:

  chengshi•pinpai•xingge

ag一天赢了100多万  tanxichengshiguihuazhongchengshiwenhuadewajue

  anli:

  xiqingdongyun:xinghuabeibulvyouqulantu

  qiaojieyunnan,chuntiankunming

  meiliwenzhoushijiexing

ag一天赢了100多万  jinridechengshiruhetupoyingxiao

  jianyiliucbd zhanzhongqingxingxiang

  yixingpinpaidazao—guojitaocheng

  guowaiduibi:

  buxingjie—oumeiruhezuo

  weiyenadechengshiyingxiao

  guowaichuangxinxingchengshideshijianyuqishi

  第2章 城市工業

  lilun:

  xiaoxindiaojincehuaxianjing

  woguogongyehuajinchengzhongmianlindezhuyaomaodun

  guojichanyejiazhilianzhongdezhongguochanyejiqunjingzhengzhanlveyanjiu

ag一天赢了100多万  xinshiqizhaoshangyinzidamoulve

  anli:

  qingdaogongyemoshiyuwenzhougongyemoshibijiao

  wenzhoufuzhuangchanyejiqun

  tixudaochanyejiqun

ag一天赢了100多万  xuelaite——lvsezhaomingpinpaichuangzao

  zhongouguojigongyechengzhanlvecehua

  shunde—gaoxinchanyeyuan

ag一天赢了100多万  guangdongshengnanhaixinxichanyeyuan

ag一天赢了100多万  hengxianliujinggongyeyuan——siweiyiti

  yumigongyeyuan

  guowaiduibi:

  ribenruhefazhangongyeyuanqu

  第3章 城市地產

  lilun:

  chuangyidichansandatezheng

ag一天赢了100多万  zhuzhaijiaoquhua:lilunsikaoyumoshixuanze

  guanzhuwuzhongxinjingjimoshi

  anli:

ag一天赢了100多万  biyuanwanzhengheyingxiaocehua

  dapancehuadnajiema

  tengfeizhongdeyuanyangcheng

  jiexichengdoujiuchenggaizaode“chengdoumoshi”

  guowaiduibi:

  yingguo:chuangyichanyezhiyuan

  guowaijiaoquchengshiquntifazhanmoshizhiyi——meiguodebianyuanchengshidichan

  guowaiyijuchengshi:kanzhonghexieruanhuanjing

  第4章 城市農業

  第5章 城市旅游

  第6章 城市服務

  第7章 中國城市運營序幕——首屆城市運營商大會

  序言

ag一天赢了100多万  jiagouchengshidierqipaoxian

  ruguoshuoxifangdequandiyundongcuishengledierchengshijingji,zhongguodehongguanzhanlvediaozhengzeshedinglechengshidierqipaoxian。80niandaishenzhenmoshiladongzhusanjiao,90niandaipudongmoshiladongchangsanjiao,21shijichubinhaixinqumoshijiangladonghuanbohai。muqian,quanguodaduoshuchengshizaichengshiyunyingzhong,congchengshixingxiangjinxinglejiuchenggaizao,congchengshigongyejinxinglegeleixinqujuheyuchanyejiqunchuangxin,congchengshidichancengmianshedingleyishijiaoweizhongxindediershangzhutixi,congchengshinongyezhubuxiaomiechengshiyuxiangcun、shiminyunongmindechabie,congchengshilvyoujiehejieqingjingjishenduzhaoshangshifangchengshimeili,congchengshifuwuyinjinduoguowenhuazengdachengshiguojihanliang,douweijiagouchengshidierqipaoxianxingchenglexindelishiqidian。

ag一天赢了100多万  congchengshixuqiufangmianjiang,zhishaoyouliudaxuqiu:1.jixiaoxuqiu。weiguanyiren、zaofuyifang,meiyoujixiao,heyanmianduijiangdongfulao;2.cdtpxuqiu,yaodingchengguojiaguihuazhibiao;3.daxiangmuxuqiu,shangdaxiangmubiranshejiguojiabuweiyushehuiliandong;4.chengxiangzhuanhuaxuqiu,shijiefadaguojianongminzhan30%,shiminzhan70%,erwoguoqiaqiaxiangfan;5.guojihuaxuqiu,yiyinzijin,eryinkeji,sanyinshenghuofangshi;6.lvyoujidaxingjiedianhuodongdeng,tedingchengshihuanyougenggaodexuqiu。

  congchengshizhilicengmianjiang,yingxiangzhongguocehuadezhishaoyousandajiaodian:1.quanqiuhuasiwei,jishixiangcunyeyouguojihuayuansujieru;2.yunyingxitonglun,chengshiyunying、qiyeyunyingshiyizhengtaodingweizhenghe,yingxiao、cehuahuilunjiaochadeshehuifanying,erbushidanyihua;3.dongfangzhilixifanghua。jinzuoyongyuguojiazhanlvedezizhuchuangxin,xingchengbentuzhiliquanqiuhua。zuidadeyingxiaoshiguojiayingxiao,jinciyuguojiayingxiaodejiushichengshiyingxiao。congyibanyiyishangjiang,anchangguizuochengshiguihuafazhanbuyongcehua,dancongchengshichuangxin、chengshichuangyi、chengshijingying、chengshiyunyingfangmianbijingcehua。congdawosishijiejingjiluntandaoboaoyazhouluntan,congdaliandaohangzhoudecehuayunyingguijidoushuominglezheyidian。

  feilipu•keteleduiguojiayingxiaozuolechongfendingyi。danwanzhengdechengshiyingxiao(jingyingchengshi)lilunshangweiwanshan,yizhiyuhourenyaojiehefeisufazhandeshidaibuduanchuangxinwanshan。bizhezuoweizhongguolantuzhiyededizaozhezhiyi,yizhiyanyongyingxiaocehuadehexinci:1.faxianwuxuqiuerchuangzaoxuqiu;2.bianbukenengweikeneng。juci,zaifangdichanjietuichuqubieyuchengshizhengchangdichande,yichengjiao“yixiaoshijingji”weituidongdiande“diershangweitixi”;zaiyiliaojiankangchanye,tuichuqubieyuzhengchangyiyuanzhiliaode,yiyajiankangweizhutidekangfuyufang“dieryiliaojiankangtixi”;zaixuexipeixunfangmiantuichuqubiexiaoxuedaodaxuedezhengchangjiaoyutizhi,yipeixunweizhutide“dierxuexipeixuntixi”,……youqishichengshiyingxiao,shiyongzhengfulituijin,suoyichengshichuangxinsuduhenman,youdejishinianbubianyangshenzhihuanchuxianleluoyang、nanjingdengshuailuochengshi。guojiajianlichuangxinxingguojiabiranjianlichuangxinxingchengshi,quanmiantuijinchengshihuajincheng,yongcehuatuijinchengshichuangxin、chengshizhizao、chengshitisubingfeinanshi,guanjianzaiyunisuozaidechengshishizaiyuanshidediyiguidaoshangyunxing,huanshijinrulechengshidierqipaoxian。suoyi,womentichujiagouchengshidierqipaoxian,shishiyingheshijiechengshifazhanchaoliudezhongguochengshideweidagongcheng。lantuzhiyetichudekouhaoshi:

  weimeizuochengshizhurulinghun,shimeizuochengshifeitengqilai!

  yinweimeizuochengshidouyoutadeyoulai,yunyingzhanlvecelvejuedingzhutadeweilai,yinci,benshudebianzuanfangshishi:anchengshideliudaxuqiu、liudazhanlve、liudayuansu、liudacelvedebankuai,meibufendouyoulilun,youanli,youdianping,youduibi,liqiuzhidaoshishenmedetongshi,youlingwudaoweishenme,youcongerganshoudaozuoshenme,zenmezuo,benshuyinggaishichengshiyunyingzhe:shengshichang、shixianchang、xiangzhenchang、jicunchangjingyingchengshidejiaokeshu。

  zaiciduibenshudezhichizhe、guanxinzhezhixie,bingduibenshuyinyongwenzhang,yinwufalianxidaodezuozhezhiyichengzhidexieyi。

  zhubian:sundelu

  2007nian7yue31ri

  文摘

  di1zhang chengshixingxiang

  chengshi•pinpai•xingge

  yaojianwei

  chengshixingxiangshiquyuwenhuadezhuzhang,shichengshijingshendetixian,shichengshiningjulidefanying,shichengshipinpaidehexinyaosu。

  yi、chengshixingxiang——yixianshichengshiweiyanjiuduixiang

  (yi)zhengtixing

  yichengshidingweiweiqianti,tichuchengshidefazhanzhanlvemubiao,yicelveweixiandao,shenduwajuetesewenhua,zaojiutesejingjidequyutexing,congwenhua、dili、huanjing、chengshishehuicixu、chengshigongnengdengzhuduofangmianlailunzhengchengshidekechixufazhan。

  (er)chayiwenhua

  meigechengshidezirantiaojian、minsuwenhua、jingjitexingcunzaizhuhendachayi。tajuedinglechengshilinian、pinpaishuxing、chengshifuhao、chengshisecai、chengshixingtaizhongdedutexingyiqiudegetishibiezhongdegexingbi。

  (san)wenhuadechuancheng

ag一天赢了100多万  chuantonglishiwenhuadeyanxufuyulemeigechengshidediyunjingsui,zaichengshixingxiangdesuzaozhongyouweizhongyao,zhuruwenhuadeyaosu,youbushixiandaiwenmingderonghe。zaichengshijianzhufengge、chengshijingguan、gonggongyishu、chengshijieshishejizhongdangshushouyaoyanjiudeketi。

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