ag一天赢了100多万

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活動策劃流程,及活動策劃執行的各個環節全程清單

作者:玩ag一天赢了100多万 來源: 日期:2018-01-19 15:33:00 人氣: 標簽:

  活動時間:考慮用戶時間是否方便。

  活動地點:符合活動主題定位。

  活動對象:確定目標用戶及潛在用戶。

  活動描述:亮出你會怎么做,做什么活動,有什么亮點從而打動用戶。

  參與方式:至少要征集報名用戶留下姓名和聯系方式。

  活動規則:ag一天赢了100多万各種要求和注意事項,比如參與人員篩選標準、著裝要求、報名截止時間、報名成功通知時間、活動問題咨詢方式等等。

  推廣渠道:投放時間、投放渠道、投放資源位置等。

  預期效果:比如活動對平臺數據或用戶有什么幫助。

  成本預估:包含各推廣渠道費用、線下執行費用、各環節禮品或獎品費用。

  二、制作活動推進時間表,推進工作

ag一天赢了100多万  fangantongguohou,zhengshijinruzhixingjieduan,yibanxuyaozhaojicicihuodongdegongzuorenyuanzhaokaiyigezhunbeihuiyi。shulihuodongjiedian,fenpeihaogexianggongzuobingquedinggexianggongzuofuzeren,huodongzongfuzerengenjutuijinshijianbiaogenzongwanchengqingkuang。

  三、確定活動場地

ag一天赢了100多万  xianxiahuodongzechangdixuanzeyouweizhongyao。guochengzhongyaokaolvdaochangdidejiaotong、xingji、dangqi、rongnarenshu、huanjingdeng,shidikaochaguochengzhongruhuiyishidechang、kuan、gao、rongnarenshu、shifouyouzhu、wutaidajianjibuzhandengyinsu、zhuoxingdeng、touying、maikefeng、huiyishimenkouqiandaobandeweizhi、chaxiedeweizhi、fangjiandefangxingjishebeisheshi、shifounengtigongduliyongcanquyudeng。ruguonimeiyoubanfazaiyouxiandejingfeineixuanzezuifuhehuodongzhutideyouzhichangdi。

  四、活動頁面制作

ag一天赢了100多万  wenanquedinghou,yushejigoutongxuqiujishijianjiedian,keyizhaoyixiecankaosucaiyijianshaogoutongchengben。bingyujishubaochigoutong,quebaoyemianzhunshizhizuowanchengbingtongguoceshimeiyouwentihouzhengshishangxian。

  五、視頻、宣傳物料等設計制作

  yaozhuyigewuliaozhutifenggedetongyi,baokuotuan、chicundeng,binggenzongzhizuoqingkuang,baokuocaizhi、secha、dayang、gongqideng,quebaobaozhibaoliangwancheng。

  六、活動征集、統計及通知

  baomingqingkuangyidingyaojishitongji,yidanfaxianbaomingrenshuguoshao,liyuqirenshuchajuguoda,jishizengjiatoufangqudaohetoufanglidu,baozhenghuodongrenshu。huodongqiantongzhibaomingchenggongyonghu,genjubaomingliuxiadelianxifangshi,dianhua、duanxindouxing,querennenggouzhunshicanjiahuodongdejutirenshu。

  七、制作活動執行方案,分解執行任務

ag一天赢了100多万  zhizuoyifenhuodongxianchangzhixingfangan,jieheshedingdehuodongliucheng,baqiandao、zhuchi、sheying、daoju、changwu、zhibodengxianchangzhixingzhongdegexianggongzuofenpeidaojutigeren,zhixingfanganyibanjingquedaofenzhong。

  zaixianxiazhixingzhiqiandeyiliangtian,zhaojisuoyouzhixingrenyuankaihuodongdongyuanhui,xiafazhixingfangan,zhuxiangfenjierenwudaogeren,baozhengmeigerendouqingchuzijidaoxianchangyinggaizuoshenmegongzuo。

  八、制作物料、禮品清單

ag一天赢了100多万  bahuodongsuoyouxuyaoyongdaodewuliaohelipinzhonglei、shuliangzhuming,bingbeizhugewupinzaihuodongzhixingzhongchuxianzainagehuanjie、shenmedidian,jiaodaigeigezidefuzeren,ruguosuoxuwuliaohelipinzhongleibijiaoduo,zuihaozaizuoyigebiaoge,jiaogeigexiangwupinfuzeren。

  九、活動應急預案

ag一天赢了100多万  zhishaoyaozaihuodongkaishiqianshexianghaozuikenengchuxiandejizhongwenti,bingxianghaoxiangyingdejiejuebanfa,zaidongyuanhuishangtongzhidaokenengchuxianwentihuanjiedexiangyingfuzeren,zaihuodongjinxingzhongyidanfaxianwentixunsuqidongyingjiyuan。

  十、活動場地布置及現場執行

  yibantiqianyitianhuotiqianbantianwanchengchangdibuzhi。

  zhixingrenyuandaochanghouyingxunsujinrugezigongzuogangwei,qiandaoyindaoweihuyonghu、zhuchirenzaicishuxichuanci、gexiangwupinfuzerenqingdanshuliangbingzhunbeitiqiansongdaoyudingweizhi、tiqiangoutongsheyingshexiangshuomingxuyaoshenmechangjingrenwutexiedengpaishexuqiu。zaihuodongzhengshikaishishijianqian 1-2 xiaoshidaochang,zhunbeigezifuzewuliaohejiangpin,youqishifuzeqiandaodetongxue,buyaorangyonghujuedezaodaowurenjiedai。

  tiqianjianyigehuodongzhixingqun,chuxiantufaqingkuang,jishitongbao,birumougezhixingrenyuanchidao,zongfuzerenyaolimaanpaiqitarenbuwei 。

  十一、活動流程

  huodongliuchengbiaogenjuhuodonghuanjieanpaierding,congkaishidaojieshumeixianggongzuofenpeidaogeren。ruguohuodongjinxingzhongzaichuxianliuchengbianhua,zongfuzerenchenzhuchijianxiekuaisugaozhizhuchirenyibianzhuchirenlinchangyingdui,bingtongzhiqitazhixingrenyuan。

  十二、用戶離場

  zuizhongyudingdegexiangliuchengquanbuzhixingwanbi,yonghulichang,suoyouzhixingrenyuankeyifangqingsongyixiela,dajiapaigezhaopian,pandianshoujiyixiashengyuwuliaohelipin,wanchengqingchangrenwu,jiukeyianxindiquchidunqinggongyankaolaozijila。

  十三、活動回顧和活動效果報告

  huodongjieshuhouyibanyaoyouhuodonghuigu。ruguoyaoqiubijiaojishenzhihuodongjieshujiuyaofabu,neimezongfuzerenyaotiqianzhidinghuodonghuigurenyuan,zaihuodongjinxingzhongjiutongbuxiezuo,bingjishikaochusheyingzhaopian,zheyangjibenzaihuodongjieshuhoujiunenghenkuaichugaole。

  chugaohouxunsujiaogeifuzetoufangqudaodetongshianpaitoufang。ruguohuodonghuiguyaoqiubujidehua,keyidenggaitianzaizuo,zaiyuedingshijianqianfachujiuhao。

ag一天赢了100多万  huodongjieshuhouyibanhuanxutijiaoyifenhuodongjiean,dazhibaokuohuodonggaishu、huodongxiaoguotongjidenggebufenchengguoheshujuhuizonghuanyaozongjiejingyanjiaoxun,congtoudaoweibazhenggehuodongshuliyibian,zhongdianzongjielianggefangmian:

  huodongliucheng,naxiehuanjiezhijiancunzaixianjiebuchang、nagehuanjiedangzhongcunzaiwenti,sikaoyihouruheyouhualiucheng。

  zongjiesuoyouchuxiandewentihezijideyingduicuoshi,younaxieyingduidebucuo,younaxieyingduibuzuyihouruhegaishan,zuihaodoujiluxialai。

  tongguozheyangfupan,ninengqingchurenshidaoyicihuodongnaxieshichenggongdenaxieshishibaide,chenggongdebufenbaoliu,shibaidebufentixingzijixiacizhuyi,xiangbanfaqujiejue。

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